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"Lovely hotel. Our room was large with a great bathroom. Unfortunately is was quite dark as it was on the ground floor on the street, so there were hea ... " More

By JoJo on Wed 16 Sep 2015

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Hotel Description

Our customers tell us that they enjoy the comfortable rooms at ibis Styles London Gloucester Road. During your stay, you're just a quick walk from Natural History Museum. Features include free WiFi in public areas, plus a bar and breakfast (surcharge). This 3-star guesthouse has 85 rooms over 5 floors. Free WiFi and flat-screen TVs are available in all rooms.

  • Air-conditioned rooms with 24-hour room service, flat-screen TVs and coffee/tea makers
  • Free WiFi and wired Internet
  • Enjoy drinks at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Amenities include free newspapers in the lobby, a lift and TV in a common area
  • Guests speak favourably about the value of their stay and the overall condition of the property
  • Within a 15-minute walk of Natural History Museum and Victoria and Albert Museum


Bed Count 2 Single Beds Maximum Occupancy 2 Max
£83* Per night/room 20 Oct - 21 Oct


Bed Count 1 Double Bed Maximum Occupancy 2 Max

Double Room, View

Bed Count 1 Double Bed Maximum Occupancy 2 Max

ibis Styles London Gloucester Road ratings based on 88 verified reviews

Review Summary
3.6 out of 5 3.5 out of 5.0
Room cleanliness 4.0 out of 5.0
Service & staff 4.0 out of 5.0
Room comfort 3.0 out of 5.0
Hotel condition 3.0 out of 5.0

Guest reviews for ibis Styles London Gloucester Road

Everyone (7) Couples (41) Business (2) Family (15) Friends (13) Other (9)
3 out of 5

Very nicely situated

Pros: Situation
Cons: Customers safety in the bathroom.
Location: Close to museums, and tube station
This hotel is very nicely situated for museums, tube station and all central London access. The room was clean. We had a room upgrade which we paid extra for. The bed was good, the decoration very dreary and the bathroom was extremely disappointing. The bath was tiny and the toilet was behind a radiator which was boiling hot and you had to squeeze behind it sideways on, to sit on the loo. My partner despite being careful burnt his leg 3 times and I managed to do it once quite badly. He was 6'4 and so I thought it, not very thoughtful to put him in that room that really was for mini people. Their was not much drawer space and the wardrobe was only for shirts. We were in the under ground floor which was very noisy at night when people were checking out at 3am above us. The tea and coffee making facilities only supplied 2 teabags per day unless you went upstairs to ask for more. I would say do not bother paying for a room upgrade as you only get bathrobes which we didn't use.

Posted by , from West Sussex on 18 Apr 2017

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Comment from Hotel Management

25 Apr 2017 by Hotel Manager

Dear Teresa, Thank you for your feedback which certainly helps us to monitor and improve our services. I apologise for the shortfall in service issues you encountered during your visit. I have today shared your feedback with the team and they also join me in apologising for the service issues you experienced. Thank you once again for bringing this to my attention and I hope that we will have an opportunity to show you our true service standards. Hotel Manager.

4 out of 5

Lovely stay

Lovely hotel. Our room was large with a great bathroom. Unfortunately is was quite dark as it was on the ground floor on the street, so there were heavy curtains for privacy. The bed was too small for full comfort and really needs to be 5 feet in width. We didn't have breakfast, so we cannot comment on the food. The location was terrific. We were very close to a tube station, and surrounded by lovely restaurants.

Posted by on 16 Sep 2015

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3 out of 5

Very Small rooms

I had booked a room with terrace at this hotel. On arrival we where served quickly but the room we were allocated was tiny and dark you could not easily manoeuvre around the bed, and while the hotel offered free wifi we could not connect to it in the room. I spoke to reception who were very helpful and changed our room. The next room was much lighter, still quite small but a better design and had a nice terrace, and a slightly bigger bathroom and I could connect to wifi. The hotel was convenient to the tube. I would not stay here again because of the room size.

Posted by on 13 Jun 2015

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3 out of 5

Disappointing and poor value

We stayed one night and were on the top floor. The room was cramped and claustrophobic, with a sloping roof, and a tiny window which did not open,so natural ventalation. The bathroom door did not open fully (it opened onto the bed so you couldn't easily walk around the bed).The room was noisy due to the proximty to the lift, which meant a poor nights sleep. Breakfast was not included and for the price we thought it poor value for money. We would not have stayed a second night.

Posted by on 5 Jul 2014

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4 out of 5

Great value and perfect location for London

The staff were helpful and not obtrusive. Although small, our room was comfortable and within easy access to the Gloucester road tube station. We would stay there again.

Posted by on 27 Oct 2013

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4 out of 5

Quick review

The location was great, lovely area very close to underground (Picadilly line) and right down the road (c 5mins) from Hyde Park.

Posted by on 25 Jun 2013

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3 out of 5

Tight Living

The hotel is miniaturized, functional with no restaurant facilities. Although not briefed I believe there were sandwiches, tea and scones available in the bar on the Sunday we were there. The breakfast facility was comprehensive and of good standard. The room was small with the bathroom door impeded from opening fully by the bed. The staff were very helpful. Lastly I expected the room to be better as when booking I paid extra for an upgrade. We would stay again

Posted by on 1 May 2013

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4 out of 5

weekend break

very enjoyable stay,handy for shops and tube,but a smell of cigarette smoke pervading the room spoilt the overall experience

Posted by on 8 Dec 2011

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3 out of 5

wheelchair accessible?

I am a disabled traveller. We took my wheelchair to London to do the museums. Just as well I can stand as the hotel has no disabled access and the front steps are steep. What was surprising was that the room and bathroom were disabled friendly with the bathroom especially being suitable (wheel in shower, grab rails etc). Apart from that the room was clean (though small), recently renovated and the staff helpful. The hotel is very close to Gloucester Road tube station and thus close to both the Natural History and Science museums and there is a Waitrose supermarket directly across the road

Posted by on 18 Nov 2010

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5 out of 5

Excellent Choice in Prime Location

We absolutely enjoyed our three nights here. As stated in my blog review (, there was no room for complaints! Location is EXCELLENT, room very pretty (small but comfy) with all the facilities needed to make our stay comfortable and pleasant. Would definitely return when in London again, thanks Cromwell! :)

Posted by on 6 Oct 2010

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About the ibis Styles London Gloucester Road

Location 110 Cromwell Rd, London, England SW7 4ES

Property Features

Ibis Styles London Gloucester Road offers its guests complimentary newspapers in the lobby, dry cleaning/laundry services, and 24-hour room service. Public spaces have free WiFi and wired Internet. You can enjoy a drink at the bar/lounge. The eco-friendly ibis Styles London Gloucester Road also features a television in common area and a lift. This 3-star London guesthouse is smoke free.

  • 85 guestrooms or units
  • 5 levels
  • Bar or lounge
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Newspapers in lobby (free)
  • Television in lobby
  • Lift
  • No smoking on site

Family Friendly Amenities

  • Family property
  • Free WiFi
  • Free cots/infant beds


Available in all rooms: Free WiFi , Free wired Internet

Available in some public areas: Free WiFi , Free wired Internet


  • Airport: London (LHR-Heathrow) (22.4 km / 13.9 mi)
  • Train station: London West Brompton Station (1.8 km / 1.1 mi)
  • Metro station: Gloucester Road Underground Station (0.1 km / 0.1 mi)
  • Parking:

Room Amenities

Ibis Styles London Gloucester Road offers 85 forms of air-conditioned accommodation with a safe and coffee/tea makers. Flat-screen televisions come with cable channels. Bathrooms include a bath and shower, complimentary toiletries and a hairdryer. Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and complimentary weekday newspapers. Hypo-allergenic bedding and an iron/ironing board can be requested. Housekeeping is provided on a daily basis.

  • In-room dining (24 hours)
  • Flat-screen television
  • Cable channels
  • Coffee maker
  • Hypo-allergenic bedding
  • Bathtub or shower
  • Cribs (free)
  • Housekeeping (daily)
  • Weekday newspapers (free)
  • Hairdryer
  • Safe
  • Toiletries (free)
  • Iron and ironing board available
  • Desk
  • Air conditioning
  • Ensuite bathroom

Food & Drink

For a fee, guests can enjoy buffet breakfast on weekdays from 6:30 AM to 10:00 AM and at the weekend from 6:30 AM to 11:00 AM.

24-hour room service is available.


If you have requests for specific accessibility needs, please note them at check-out when you book your room.

  • Roll-in shower

Hotel Policies


  • Check-in time starts at 2 PM


  • Check-out by 11 AM

Payment types

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!


  • No pets allowed


Extra-person charges may apply and vary depending on property policy.

Government-issued photo identification and a credit card, debit card or cash deposit are required at check-in for incidental charges.

Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed. No on-site parking is available. Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.

Charges for extra guests may apply and vary according to property policy.

A cash deposit, credit card or debit card for incidental charges and government-issued photo identification are required upon check-in.

Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges. No on-site parking is available.

  • No rollaway/extra beds available


Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: GBP 12.50 per person (approximately)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

Hotel Names

  • ibis Styles London Gloucester Road Guesthouse
  • Best Western Cromwell House
  • Best Western Cromwell House London
  • ibis Styles Gloucester Road Guesthouse
  • ibis Styles Gloucester Road
  • Best Western The Cromwell Hotel London
  • Ibis Styles London Gloucester Road England
  • ibis Styles Gloucester Road Opening January 2018
  • ibis Styles London Gloucester Road (Opening January 2018)
  • Best Western The Cromwell
  • ibis Styles London Gloucester Road London
  • ibis Styles London Gloucester Road Guesthouse
  • ibis Styles London Gloucester Road Guesthouse London

Awards & Affiliations

Green/Sustainable Property
This property participates in Green Tourism Programme, a programme that measures the property's impact on one or more of the following: The Environment, the community, the cultural heritage and the local economy.

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*Price based on the lowest price found within past 24 hours and based upon one night stay for two adults over the next thirty days. Prices and availability subject to change. Additional terms may apply.