Good hotel overall
Around 10 minute walk to reach Santa Cruz capital shopping area in one direction; or if other direction, 10 minute walk to reach the Santa Cruz bus station and 3 nearby shopping malls which are huge! My stay was very enjoyable except for the fact that when I needed to go to the popular tourist destinations, via public transport, such as Los Cristianos/Las Americas, you would need to travel around 1-2 hours to get there - include time coming back and it takes a big chunk of your day just sitting in a bus, but that is locale and not the hotels fault.
Cons: Install a fridge and microwave which wold have been 100%.
Location: Santa Cruz City Centre is to the left, and you can enjoy a good part of your day visiting shops and eating good food!