A day trip to Ourika Valley, also known as Yureken in Tamazight, offers a peaceful retreat from the hustle and bustle of city life. It's an ideal destination for relaxation, and for many, a natural remedy for stress and tension. Nestled in the heart of the High Atlas Mountains, the small town of Ourika is surrounded by vibrant green agricultural lands and a valley that bears its name. The town's river flows steadily throughout the year, meandering through the region's mountains, and providing life to the local population. Ourika is often referred to as the Hidden Jewel of Marrakesh, and is renowned for its Marrakesh Herbal Pharmacy, which attracts thousands of visitors and tourists seeking rare plant varieties for medicinal, planting, or decorative purposes.