ebookers.com’s BONUS+ Rewards scoops industry award for best travel loyalty programme
11th MAY 2015 – ebookers.com, one of Europe’s premier travel agents, today announces that its innovative BONUS+ Rewards programme, that gives customers simple ways to earn and spend generous cash rewards, has won top prize as the Best Travel & Loyalty Scheme at this year’s Engagement & Loyalty awards.
Only launched in September last year with the objective of creating a rewards programme that is easy to join, easy to earn and easy for customers to instantly redeem their cash rewards, BONUS+ topped the Travel & Tourism category ahead of Hertz and CoreThree. And since launching the programme, ebookers has given BONUS+ customers an estimated £1.6 million pounds worth of cash rewards.
Commenting on the award win, ebookers’ Director of Loyalty, Matthias Thuerer, said: “We’re proud and honoured that BONUS+ has been recognised as the travel industry’s best loyalty programme for consumers ahead of many competitors, a testament to its impact even though it is not yet one year old.”
“An incredible amount of work and research went into identifying what our customers wanted in a rewards programme before we launched BONUS+, so that we could make it as easy for them to instantly access cash rewards, along with ensuring the programme was an industry leader that stood out from competitors. So it’s extremely humbling to have that work recognised and we’ll continue developing the programme to make sure customers continue to get more rewarding travel.”
The award follows the appointment of Nigel Pocklington as the new ebookers.com President, a role he starts on 18th May, where Nigel will lead the ebookers business across 12 countries in Europe, along with the continued development of BONUS+.
The launch of BONUS+ was the first time an online travel agent allowed customers to earn cash rewards on flights, hotels and packaged trips all in one place with both business and leisure travellers being rewarded with meaningful discounts, bonuses and exclusive added value services.
BONUS+ has been designed to be the most simple and mobile-centric rewards programme in the industry, where customers can earn up to 5% cash rewards on bookings done via the ebookers app. Whilst members also have access to exclusive offers and hotel extras, along with being able to instantly redeem BONUS+ cash rewards, using them on their very next hotel booking.
For further information on BONUS+ or to join the ebookers BONUS+ Reward programme, head to www.ebookers.com/bonus
For further information please contact Nadia Goodman or Keji Olutimayin in the ebookers press office on 020 7100 7100 or ebookers@shinecom.com
