4.4 out of 5

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Hotel Description

Our customers tell us they enjoy Assembly Hotel London's quiet location. During your stay, you're just a quick walk from Leicester Square. You'll find features such as free WiFi in public areas, plus a bar and breakfast (surcharge). This 3.5-star hotel has 121 rooms. Each room includes amenities such as free WiFi and free toiletries.

  • Air-conditioned rooms with free toiletries, hairdryers and showers
  • Free WiFi
  • Enjoy drinks at the bar/lounge
  • Continental breakfast served daily for a fee
  • Services include luggage storage
  • Guests speak favourably about the comfortable guestrooms and the quiet location
  • Steps from London Coliseum and Leicester Square

Standard Double Room (Snug)

Bed Count 1 Double Bed Maximum Occupancy 2 Max
£80 per night

Superior Double Room (Nest)

Bed Count 1 Double Bed Maximum Occupancy 2 Max

Standard Double Room

Bed Count 1 Double Bed Maximum Occupancy 2 Max

Assembly Hotel London ratings based on 17 verified reviews

Review Summary
4.4 out of 5 4.5 out of 5.0
Room cleanliness 4.5 out of 5.0
Service & staff 4.5 out of 5.0
Room comfort 4.0 out of 5.0
Hotel condition 4.0 out of 5.0

Guest reviews for Assembly Hotel London

Everyone (15) Couples (2)
5 out of 5
Cute bunny hotel in very good location. Tube station just around the corner, buss stop front of hotel. Even beside quite busy road, room was quiet. Room proper size as down town hotel, even for two, bathroom little small. No minibar. Otherwise there was everything you need for short visit. Lovely garden terrace at rooftop with a view over city. And staff, kind, helpful, professional! Definitely will go back!

Posted by on 27 Apr 2019

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Comment from Hotel Management

28 Apr 2019 by Raahel

Hey!!! Was an absolute pleasure to have you stay with us at Assembly London. Really chuffed to hear that your trip was a enjoyable one. We very much appreciate you and your feedback. Looking forward to having you back! Back to your new London Abode. Thanks.

5 out of 5
Hotel was lovely, great central location in the heart of the West End. The roof terrace wasn't complete when I was there but once done I'm sure the day and night time views will be amazing. I elected to stay in the second from bottom sized room and this was ample for one person for a couple of nights pleasure trip. There's no desk so not great for a work visit. Bathroom was sufficient in size the only small negative was the lighting over the sink wasn't great. I was on the 7th floor and with the double glazing didn't hear any street noise so got a nice comfortable sleep. Would recommend if you want a central location to be in the heart of the action.

Posted by , from Dublin on 7 Oct 2018

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Comment from Hotel Management

11 Oct 2018 by Craig Assembly

Hi Paul! Thanks for the great feedback! Apologies our rooftop wasn't open when you were with us. We're excited to confirm that this will be opening in November! We hope to see you again the next time you come to London. If you do come on a business trip, definitely work from our rooftop :-)

1 out of 5

Stayed long enough to book a different hotel.

Room minuscule. No TV. No facilities. Bathroom a joke, sink was about a foot square with nowhere to put toilet bag. Just about enough room to sit on loo without banging legs on sliding door and sink. Would have struggled to use it if I had not lost two stone in weight over the last few months. No table, no chairs. No bar ( I was told that there were two pubs nearby). The wardrobe was four hangers on a rail above the bedside table. The obscene artwork on the wall was not amusing. The crowning glory was that it was not even finished. The carpet for the corridor outside the room was delivered in the lift which I got into to leave. This would be lucky to be a two star hotel and the price of the room was outrageous. Fortunately I was able to find another hotel nearby on your site and leave immediately. You should be ashamed to have this hotel on your books and may not have checked the hotel first to see if it was value for money. The staff were friendly and wasted on the hotel.

Posted by , from san roque, spain on 24 Jul 2018

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Comment from Hotel Management

28 Jul 2018 by Craig - Team Assembly

Hi Chris, Thanks for the feedback. We’re really sorry to read that you didn’t enjoy your stay at the hotel. Our rooms are cosy, but we pack them with personality, bringing a local feel into them. We’ve done our very best to ensure our guests have everything they need for a great nights’ sleep in beating heart of London’s West End. We do have a rabbit shape chair in every room that doubles up as an Instagram buddy, but no tables I’m afraid. For our corporate guests, should they wish to work using a desk, we have some great suggestions for local cafes. Our rooms don’t have TVs, but we do have super-fast free WiFi, so our guests can watch their favourite shows on their laptops, tablet or mobile devices should they wish. Really sorry that our rooftop was not open when you were with us. We’re excited for it to open mid-September, but in the meantime, all Assembly guests can enjoy food and beverage discounts at our sister hotels which are less than a two minute walk from Assembly.

4 out of 5
Sehr gute Lage des Hotels, ideal für einen Städtetrip.

Posted by on 21 May 2019

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Comment from Hotel Management

21 May 2019 by Rochelle

Hi, Thank you for your review! The location of the hotel is great, being bang on in central London with so many different places accessible to us which makes everything easy

5 out of 5
Personnel très accueillant, situation idéale, chambres confortables... nous reviendrons !

Posted by on 21 May 2019

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Comment from Hotel Management

21 May 2019 by Rochelle

Hi, Thank you so much for your review! We love to give the best impression possible to all of our guests, and I'm glad to hear that we managed to do that with you :) Hope to see you again Kind regards

4 out of 5
sehr kleine Zimmer, Lichtfunktionen war ein Rätsel, aircondition konnte nicht gut eingestellt werden

Posted by on 5 May 2019

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Comment from Hotel Management

8 May 2019 by Serena, Assembly team

Hello, thanks for your feedback, i am sorry that you have experienced problem with the a/c and the room was too small. please next time you decide to stay with us book a NEST instead so you will more space to enjoy your holiday :)

5 out of 5
Gute Lage des Hotels - sehr zentral und vieles zu Fuss erreichbar.

Posted by on 23 Apr 2019

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Comment from Hotel Management

23 Apr 2019 by AK

Dear valued guest, Thank you for choosing to stay with us and taking your time to leave us an 5* review. We appreciate all the feedback that we get and hope to see you again in the near future ;)

5 out of 5
Great location. Room was really good. Friendly staff.

Posted by on 18 Apr 2019

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Comment from Hotel Management

18 Apr 2019 by Patricia

Many thanks for your feedback. It was a pleasure having you here. take care and all the best for you.

4 out of 5

Posted by on 27 Mar 2019

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Comment from Hotel Management

1 Apr 2019 by Patricia

Thanks for the feedback.

4 out of 5

Posted by on 3 Mar 2019

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Comment from Hotel Management

1 Apr 2019 by Patricia

Thanks for the feedback.

Property Features

Assembly Hotel London offers its guests a lift. Public spaces have free WiFi. You can enjoy a drink at the bar/lounge. This 3.5-star London hotel is smoke free.

  • 121 guestrooms or units
  • Bar or lounge
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Lift
  • No smoking on site

Internet

Available in all rooms: Free WiFi

Available in some public areas: Free WiFi

Transport

  • Train station: London Charing Cross Station (0.4 km / 0.3 mi)
  • Metro station: Leicester Square Underground Station (0.1 km / 0.1 mi)
  • Parking:

Room Amenities

Assembly Hotel London offers 121 forms of air-conditioned accommodation with a hairdryer and free toiletries. This London hotel provides complimentary wireless Internet access. Bathrooms include a shower. Housekeeping is provided on a daily basis.

  • Shower
  • Housekeeping (daily)
  • Hairdryer
  • Toiletries (free)
  • Air conditioning
  • Ensuite bathroom

Food & Drink

For a fee, guests can enjoy continental breakfast on weekdays from 7:00 AM to 10:30 AM and at the weekend from 7:00 AM to 11:00 AM.

Hotel Policies

Check-in

  • Check-in time starts at 2 PM
  • Check-in time ends at 1 AM
  • Minimum check-in age is 18

Check-out

  • Check-out by 11 AM

Payment types

Children and extra beds

  • Children are welcome.

Pets

  • No pets allowed

Policies

Extra-person charges may apply and vary depending on property policy.

Government-issued photo identification and a credit card are required at check-in for incidental charges.

Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed. No on-site parking is available. This property only accepts debit or credit cards for all on-site payments. Cash is not accepted.

Charges for extra guests may apply and vary according to property policy.

A credit card for incidental charges and government-issued photo identification are required upon check-in.

Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges. No on-site parking is available. This property only accepts debit or credit cards for all on-site payments. Cash is not accepted.

Fees

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for continental breakfast: GBP 15 for adults and GBP 15 for children (approximately)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

Hotel Names